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What South Asians Seek In a Wedding Venue

According to the 2010 U.S. Census there are about 4 million people of South Asian origin in the U.S. – almost 3 million of whom are Indian. U.S. Indian Population:

  • fastest growing ethnic group in the U.S., almost 70%.
  • The wealthiest ethnic minority
  • Most highly educated ethnic minority

The implications for the wedding industry – particularly venues boil down to opportunity. Venue selection is consumers’ biggest wedding decision – financially and time wise. The buying process can take anywhere from 1-3 months because it is such a big decision. Since ShaadiShop was launched in 2015, we’ve reduced that timeline by providing info and education to consumers.

We sat down terms with dozens of couples to ask them what they seek in a venue. As you can imagine, everyone wanted a venue with general appeal – well-kept and inviting.

Here’s what else they said:

  1. Plenty of space. Space for the ceremony, cocktail hour, and reception.  Capacity for at least 250 guests.
  2. Open, spacious areas. With hundreds of guests gathering it’s important people aren’t crowded.
  3. Knowledge. Venue sales and banquet staff who already know the basic needs and cultural customs.
  4. Experience. Experience with South Asian weddings at that property and the venue’s team who will be managing the event.
  5. Comprehensive site visits. Site visits that demonstrate the wedding day/events from start-to-finish.
  6. Parking options. South Asians often host parking and want details on how cars are counted, in & out options, logistics.

Venues that are opening their doors and paying attention to this market will win. The South Asian population is growing and couples are always seeking a variety of venues for their events.


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cover image: Greycard Photography