Want The Venue Staff To Go Out Of Their Way At Your Indian Wedding? Here’s How.

In this article I’m going to share a story about how an Indian couple brought the Catering Sales Manager at their wedding venue to joyful tears after their wedding. And I’m going to share how you can use this example to generate some extra goodwill from the Catering Manager at whichever venue you choose for your Indian or South Asian wedding.

First you should know just a little about how venues work. 

{Venue Weddings Department Org. Structure }

Most venues have a Catering Department which is responsible for selling all corporate and social events that take place at the property. The people who work in the Catering Departments are called Catering Sales Managers. They’re the people that couples and their families interact with throughout the sales and negotiation for booking events. 

Catering Managers report to a Director of Catering and ultimately everyone at the property reports to a General Manager. Here’s the org structure at most venues:

General Manager

Director of Sales & Marketing

Director of Catering

Catering Sales Manager

As you can see above, the General Manager is the Catering Manager’s boss’s, boss’s boss. So how is this relevant?

{True Story}

I visited a Catering Sales Manager a while ago, and not long into the conversation he shared a letter from the bride and groom from an Indian wedding that he booked at the venue. It was a glowing account of how amazing he was to work with and how happy they were to have their wedding there. The couple had sent it to him as well as a copy to the hotel’s General Manager, after the wedding.  

The Catering Manager had the letter framed on a stand displayed on his desk. Since I was there to talk to him about Indian weddings he handed it to me and literally got teary-eyed as he talked about how much he appreciated the letter, even more so that the couple sent a copy of it to the General Manager.

Note for emphasis: I met this Catering Manager for the first time that day. And he was so moved by the gesture that he was teary-eyed in the company of {me} a stranger.

{What You Can Learn From This}

It was an incredibly kind gesture on the couple’s part as there aren’t many people who would write a letter/send a note. Upon seeing the Catering Manager’s reaction, an idea that occurred to me was what if the couple had sent that letter before the wedding? 

Do you think that the Catering Manager would go the extra extra mile for you for your wedding? Absolutely! 

I don’t advise this unless it’s genuine. If you’ve genuinely had a good experience working with the venue’s staff send a letter/email/note before the wedding. Everyone likes to be appreciated and their hard work acknowledged and this gesture that really costs you nothing, can go a LONG way.

{Tips For Writing the Letter}

If you decide to do this we ALWAYS specify that it should be:

  • genuine
  • heartfelt
  • cite specific examples of when the person exemplified stellar service 
  • cite specific traits or characteristics about the person that you appreciate
  • something you would have been happy to do anyway

{Take Aways}

Sometimes we get so caught up in negotiation tactics and numbers when it comes to wedding planning decisions; and we forget about the human side of it all. It’s not always about monetary motivation. Everyone wants to be emotionally fulfilled in their work. And hearing from satisfied customers is one way Catering Sales Managers achieve that. And it’s even better when their bosses hear it directly from happy customers.

Sending a letter is a great way to show appreciation. People rarely send physical letters anymore, so it especially stands out.

If you send a note like this before your wedding, you’ll gain all the goodwill you would have gained even if you sent it after. But the benefit to you is the Catering Manager will apply that goodwill during your wedding.

I hope this article has been helpful to you. If you have comments, questions or stories you’d like to share, feel free to post them in the comments below. Follow ShaadiShop on FacebookInstagramTwitter, and Pinterest – whatever your preferred media is, as we frequently publish articles for venue sales and catering teams.

Samta Varia Founder & CEO ShaadiShop: Indian Wedding Venues





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