Catering Sales Executives: Why the Hospitality Room is So Important at Indian Weddings

The South Asian culture places a very strong emphasis on family and community. There’s a Hindi saying, “mehman Bhagwan hotein hain” = guests are God.¬†As you have probably experienced with the Indian weddings that you have worked on, these are … Continue reading Catering Sales Executives: Why the Hospitality Room is So Important at Indian Weddings

Two Terms That Venue Catering Sales Managers Should Avoid Using When Selling Indian Weddings

Two terms that we recommend, catering sales managers to avoid when selling Indian weddings are: naan bread chai tea Why? Because they’re incorrect. The correct terms are simply, naan and chai. {Let’s talk about Naan and Chai} Naan IS bread. … Continue reading Two Terms That Venue Catering Sales Managers Should Avoid Using When Selling Indian Weddings

Common Indian and South Asian Last Names: a Guide for Catering Sales Executives

Indian weddings vary by religion and regional tradition. This guide will help you decipher your clients so that you can impress them with your cultural and regional knowledge. Note: There are thousands of Indian and South Asian names, so it’s … Continue reading Common Indian and South Asian Last Names: a Guide for Catering Sales Executives

Why Catering Executives Shouldn’t Apply Common Marketplace Business Models to Catering Sales

Do you know how Groupon or Uber started their businesses? Groupon started by approaching merchants and asking them if they’d be willing to sell gift cards at a discount as a way to fill slow periods. It was free for … Continue reading Why Catering Executives Shouldn’t Apply Common Marketplace Business Models to Catering Sales

It’s the Catering Sales Exec’s Job To Make Sure Customers Know How Fab Your Venue is.

When I launched version 1 of the ShaadiShop website and started talking to people about what I do, I quickly learned that one of the most important things that I’d have to do was to come up with a few … Continue reading It’s the Catering Sales Exec’s Job To Make Sure Customers Know How Fab Your Venue is.