Is It Realistic to Repurpose Your Wedding Lehenga(s)?

    I’ve read several blog posts and articles in fashion magazines that talk about repurposing a bride’s wedding lehenga(s) into another outfit or pillowcases or picture frames etc. It’s one of those things you hear about but never meet … Continue reading Is It Realistic to Repurpose Your Wedding Lehenga(s)?

Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality

I recently read about Arne Sorenson’s talk at the NYU International Hospitality Investment Conference and something he talked about struck a chord – when he talked about creating an entire experience beyond just hotel stays. That idea is completely applicable … Continue reading Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality

The Sehra Bandi at North Indian, Punjabi and Pakistani Weddings

{Ceremony Before the Baraat} Sehra Bandi: is the ceremony where the groom’s face is covered by tying a multi-stranded garland to his paghadi (turban). “Sehra” is the actual garland headgear and “Bandi” means to tie. So the garland is tied … Continue reading The Sehra Bandi at North Indian, Punjabi and Pakistani Weddings

Hindu-Punjabi Indian Wedding Traditions; Essential Guide for Catering Sales Managers

Many people think that Indian wedding ceremonies are the same across the many Indian sub-cultures. While there are many similarities between Hindu and Jain wedding ceremonies across India, they do somewhat vary by region. And Sikh, Muslim, and Buddhist weddings … Continue reading Hindu-Punjabi Indian Wedding Traditions; Essential Guide for Catering Sales Managers

8 Outside Catering Package Innovations for Venues: Tips for Marketing & Catering Sales Teams

Over the past few years Indian weddings have gained media attention as the Indian diaspora in the USA grows as well as the big ticket weddings. Indian wedding budgets start at $50k and reach into the millions such as this … Continue reading 8 Outside Catering Package Innovations for Venues: Tips for Marketing & Catering Sales Teams

ShaadiShop’s 2018 & 2019 South Asian Social Calendar for Venue Catering Executives

  As you evaluate catering sales for the remainder of 2018 and start looking towards 2019, here’s a handy list of South Asian holidays – dates couples are less likely to select for their wedding day. If you’ve been following … Continue reading ShaadiShop’s 2018 & 2019 South Asian Social Calendar for Venue Catering Executives

Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

Most venues’ outside catering package is a transaction document. It’s packed with useful info that couples seek to learn about the venue. Few venues use it as a marketing tool as well. {Competitiveness} Most venues have some sense of who … Continue reading Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings

You already know that social media achieves reach and scale. So, how can Catering Executives leverage it to market Indian weddings on-property?   Post in-the-moment: posting in-the-moment, you can storyboard the entire event.  Indian weddings have so many components: baraat + … Continue reading 4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings

Thinking About Getting Into The Indian Wedding Market? Essentials That Venues Must Accommodate To Host Indian Weddings.

Indian weddings are large, elaborate events that take place over multiple days. Actually the celebrations really start the weekend before the actual wedding with activity and buzz throughout the hosts’ homes. Guests – relatives – from afar start arriving early … Continue reading Thinking About Getting Into The Indian Wedding Market? Essentials That Venues Must Accommodate To Host Indian Weddings.