Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

Most venues’ outside catering package is a transaction document. It’s packed with useful info that couples seek to learn about the venue. Few venues use it as a marketing tool as well. {Competitiveness} Most venues have some sense of who … Continue reading Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings

You already know that social media achieves reach and scale. So, how can Catering Executives leverage it to market Indian weddings on-property?   Post in-the-moment: posting in-the-moment, you can storyboard the entire event.  Indian weddings have so many components: baraat + … Continue reading 4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings

Thinking About Getting Into The Indian Wedding Market? Essentials That Venues Must Accommodate To Host Indian Weddings.

Indian weddings are large, elaborate events that take place over multiple days. Actually the celebrations really start the weekend before the actual wedding with activity and buzz throughout the hosts’ homes. Guests – relatives – from afar start arriving early … Continue reading Thinking About Getting Into The Indian Wedding Market? Essentials That Venues Must Accommodate To Host Indian Weddings.

Why Every Catering Manager Who Sells South Asian Weddings Should Watch Hasan Minhaj’s Netflix Special: Homecoming King

Last year Hasan Minhaj’s Netflix special Homecoming King, took the South Asian community by storm. Finally someone articulated the South-Asian American experience in mainstream media. Minhaj charismatically, hilariously, and brilliantly shares what it’s like growing up as a South Asian … Continue reading Why Every Catering Manager Who Sells South Asian Weddings Should Watch Hasan Minhaj’s Netflix Special: Homecoming King

Catering Managers: 7 Non-obvious & Useful Things To Point Out During Indian Wedding Site Visits

Site visits make all the difference when it comes to selling Indian weddings. Catering Sales Managers that are familiar with Indian weddings have probably experienced at least a few Indian wedding clients where a whole entourage shows up for the … Continue reading Catering Managers: 7 Non-obvious & Useful Things To Point Out During Indian Wedding Site Visits

What Venue Managers Need to Know About Indian Wedding Ceremonies With an Open Flame

If you’re unsure or thinking about opening your venue to Indian wedding ceremonies, don’t let misperceptions stop you from capitalizing on this profitable business. {Why Venues Should Learn About the Ceremony Flame} I am in constant contact with catering executives … Continue reading What Venue Managers Need to Know About Indian Wedding Ceremonies With an Open Flame

How Consumers Compare/Contrast Venues For Indian Weddings; a Guide for Catering Sales Executives

The first thing to know is that venue competition is different for Indian weddings than it might be for other weddings. How? {Range of Venues} First, for Indian weddings couple consider anywhere between 15 and 40 venues, spanning 100 mile … Continue reading How Consumers Compare/Contrast Venues For Indian Weddings; a Guide for Catering Sales Executives

an Indian bride wearing a red lehenga and an Indian groom wearing his sherwani and sehra, looking at each other before their Hindu wedding ceremony.

DOSMs: Have You Invested Time To Deep Dive Into the Customer Experience for Indian Weddings? If No, Here’s Why You Should.

This article is about how venues can close more Indian weddings, differentiate, and improve their sales cycle by understanding the customer’s experience of booking a venue for an Indian wedding. {Family Matters} Indian weddings are family affairs. Mom, dad, siblings, … Continue reading DOSMs: Have You Invested Time To Deep Dive Into the Customer Experience for Indian Weddings? If No, Here’s Why You Should.

Indian bride's posing for a photo to show off her hair and makeup for her Indian wedding ceremony.

Indian Bridal Jewelry Breakdown: A Guide for Catering Sales Managers

We’re bring you this article as part of our #CateringManagersWhoCrushIt series. Not only are Indian bridal jewelry, headdresses, and the clothing insanely gorgeous but each piece has cultural significance and meaning. And we thought it would be fun to share … Continue reading Indian Bridal Jewelry Breakdown: A Guide for Catering Sales Managers