Why Catering Executives Shouldn’t Apply Common Marketplace Business Models to Catering Sales

Do you know how Groupon or Uber started their businesses? Groupon started by approaching merchants and asking them if they’d be willing to sell gift cards at a discount as a way to fill slow periods. It was free for … Continue reading Why Catering Executives Shouldn’t Apply Common Marketplace Business Models to Catering Sales

It’s the Catering Sales Exec’s Job To Make Sure Customers Know How Fab Your Venue is.

When I launched version 1 of the ShaadiShop website and started talking to people about what I do, I quickly learned that one of the most important things that I’d have to do was to come up with a few … Continue reading It’s the Catering Sales Exec’s Job To Make Sure Customers Know How Fab Your Venue is.

The Most Popular Indian Wedding Hashtags to Use in Venues’ Marketing

We all know that social media is an incredibly powerful tool to reach customers. And for each channel, whether Facebook, Instagram, Pinterest, Twitter and others, there are norms. {Being Discoverable} The objective of any post is to obtain wide reach … Continue reading The Most Popular Indian Wedding Hashtags to Use in Venues’ Marketing

Letter That Brought A Catering Manager To Joyful Tears, After an Indian Wedding

This is a true story. I visited a Catering Sales Manager to talk about joining¬†ShaadiShop, and not long into our conversation he shared a letter from the bride and groom from an Indian wedding that he booked at the venue. … Continue reading Letter That Brought A Catering Manager To Joyful Tears, After an Indian Wedding

Is It Realistic to Repurpose Your Wedding Lehenga(s)?

    I’ve read several blog posts and articles in fashion magazines that talk about repurposing a bride’s wedding lehenga(s) into another outfit or pillowcases or picture frames etc. It’s one of those things you hear about but never meet … Continue reading Is It Realistic to Repurpose Your Wedding Lehenga(s)?

Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality

I recently read about Arne Sorenson’s talk at the NYU International Hospitality Investment Conference and something he talked about struck a chord – when he talked about creating an entire experience beyond just hotel stays. That idea is completely applicable … Continue reading Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality