{A Better Way To Find
and Connect With Venues}

I created ShaadiShop because I wanted our community to have a better way to find venues for Indian weddings — by taking the search where everyone is – online. Today, ShaadiShop is the largest Indian wedding venue marketplace; as well as the only destination where you can:

• Get in depth info about venues and their offerings for Indian weddings
• Directly connect with venues without making lengthy phone calls, 24/7
• Get free, detailed guides about planning an Indian wedding
• Access comprehensive vendor lists across the entire USA + Canada

And what’s more? All of these resources are free for consumers – another innovation.

{How ShaadiShop Started}

ShaadiShop started as a class project in business school at USC. I was mid-MBA when I got engaged and started planning my wedding.

At the time, I was operating my direct marketing agency in Orange County, California — working full time, attending business school, planning my wedding and flying back-and-forth to see my-then-fiancé on weekends.

Needless to say, I was taxed for time and shocked with how little actionable information there was for Indian weddings, online – especially about venues. I also discovered how time consuming it was to call venues one-by-one. And repeatedly disheartened after spending a lot of time on the phone with a venue only to find out that they’re unavailable on my desired dates, or weren’t even equipped for Indian weddings.

I knew I had to innovate on better, more efficient ways to find a venue for an Indian wedding. Indian weddings have nuances and needs that most other weddings don’t have – large guest counts, baraat, long wedding ceremonies, ceremonies steeped in religious tradition, and of course Indian cuisine, which venues can’t cater in-house.

It was serendipitous that I was starting an entrepreneurship class that semester, where I had to come up with a business idea and start it. The vision for ShaadiShop was already clear in my mind; I just needed to bring it to fruition. So, I started building relationships with venues – educating them about Indian weddings and how they could benefit from this market. I also partnered with engineering students from the USC Viterbi School of Engineering to build version 1 of the website. And ShaadiShop was born!

I LOVE being an entrepreneur in tech. Everyday is a journey of growth, creativity, strategizing, and hard work. And the fruits of that work come every time a couple reaches out to share that ShaadiShop was helpful to them and their family.

And I hope ShaadiShop is helpful to you as you plan your wedding.

Cheers!