Indian wedding in the Promenade Plaza at Hilton San Diego Bayfront

Innovating How To Find A Venue For an Indian Wedding

{A Better Way To Find
and Connect With Venues}

I created ShaadiShop because I wanted our community to have a better way to find venues for Indian weddings — by taking the search where everyone is – online. Today, ShaadiShop is the largest Indian wedding venue marketplace; as well as the only destination where you can:

  • Get in depth info about venues and their offerings for Indian weddings
  • Directly connect with venues without making lengthy phone calls, 24/7
  • Get free, detailed guides about planning an Indian wedding
  • Access comprehensive vendor lists across the entire USA + Canada

And what’s more? All of these resources are free for consumers – another innovation.

{How ShaadiShop Works}

Indian wedding at the Newport Beach Marriott Hotel & Spa, in the Rose Garden.

Search for venues by location and further filter by geography, price, capacity.

Indian wedding mandap at the Silverado Resort & Spa

Detailed venue profiles have the Indian and South Asian-specific info you need.

Indian couple standing outside The Westin St. Francis in San Francisco wearing Indian wedding attire

Fill out the form for each venue that you’re interested in and the venues will reach out to you.

{How ShaadiShop Started}

ShaadiShop started as a class project in business school at USC. I was mid-MBA when I got engaged and started planning my wedding.

At the time, I was operating my direct marketing agency in Orange County, California — working full time, attending business school, planning my wedding and flying back-and-forth to see my-then-fiancé on weekends.

Needless to say, I was taxed for time and shocked with how little actionable information there was for Indian weddings, online – especially about venues. I also discovered how time consuming it was to call venues one-by-one. And repeatedly disheartened after spending a lot of time on the phone with a venue only to find out that they’re unavailable on my desired dates, or weren’t even equipped for Indian weddings.

I knew I had to innovate on better, more efficient ways to find a venue for an Indian wedding. Indian weddings have nuances and needs that most other weddings don’t have – large guest counts, baraat, long wedding ceremonies, ceremonies steeped in religious tradition, and of course Indian cuisine, which venues can’t cater in-house.

It was serendipitous that I was starting an entrepreneurship class that semester, where I had to come up with a business idea and start it. The vision for ShaadiShop was already clear in my mind; I just needed to bring it to fruition. So, I started building relationships with venues – educating them about Indian weddings and how they could benefit from this market. I also partnered with engineering students from the USC Viterbi School of Engineering to build version 1 of the website. And ShaadiShop was born!

I LOVE being an entrepreneur in tech. Everyday is a journey of growth, creativity, strategizing, and hard work. And the fruits of that work come every time a couple reaches out to share that ShaadiShop was helpful to them and their family.

And I hope ShaadiShop is helpful to you as you plan your wedding.


Founder of ShaadiShop, Samta Varia. Her company helps couples find an Indian wedding-friendly venue.
Samta Varia
Founder & CEO
ShaadiShop: Indian Wedding Venues

42 thoughts on “Innovating How To Find A Venue For an Indian Wedding

  1. I love learning about the “why” on blogs, businesses, and major decisions. I also enjoy parties and learning what others use to make theirs a memorable one.

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