The Most Popular Indian Wedding Hashtags to Use in Venues’ Marketing

We all know that social media is an incredibly powerful tool to reach customers. And for each channel, whether Facebook, Instagram, Pinterest, Twitter and others, there are norms.

{Being Discoverable}

The objective of any post is to obtain wide reach and engagement amongst followers and making it easy to become discoverable by non-followers. And to do that we use hashtags.

{Most Popular Indian Wedding Hashtags on Instagram}

  • #indian wedding: 3,027,775 posts
  • #indianbride:1,587,419 posts
  • #southasianwedding: 153,871 posts
  • #indianweddingdecor: 18,905 posts
  • #indianweddingvenue: 855 posts

{Indian Wedding vs. South Asian Wedding}

As businesspeople we use the term Indian wedding as a category encompassing all weddings from the South Asia region. And “South Asian wedding” is the term that encompasses all weddings from that region.

The reasons why we use Indian wedding more often than South Asian wedding are:

  • This is still a fairly nascent market segment and “Indian wedding” is more recognizable amongst venues and companies in the industry.
  • “South Asian wedding” can be confusing to people.  People were and are more familiar with the term “Southeast Asia” and were conflating the two, which is not correct.
  • The term “Indian wedding” ranks higher for search engine optimization (SEO).

South Asia is the region that includes: India, Pakistan, Sri Lanka, Afghanistan, Bangladesh, Bhutan, Nepal, and The Maldives.

{Which Social Media Platforms To Use Hashtags on}

While you can use hashtags on any platform, I personally like to observe what the most successful companies and business leaders are doing and emulate them. When I first started using social media for ShaadiShop, I put hashtags in every post, on every channel.

Now, I only use hashtags on Instagram and Twitter. For Facebook and Pinterest I rely on having a high quality image and an accurate, thoughtful description that’s 2-4 sentences long.

I find that the most successful companies include descriptions in their Instagram posts as well, and that the more thoughtful they are the higher lift and engagement they get.

{No Descriptor = No Lift}

Do an A/B test. Post an image with no description and then with a description – even just a few words or sentences. You’ll probably have much higher engagement with the latter.

Similarly if a wedding at your venue is featured on a blog, simply copy/pasting the URL is going to get much less engagement compared to adding at least a few words about the post.

{Take Aways}

Using hashtags in your social media marketing is great for discovery. Optimize your posts even more with these, as they’re the most popular for Indian Weddings.

You also now know the difference between “Indian wedding” and “South Asian wedding”.

Lastly, always always always include a description – even if it’s brief – to your posts. You’ll enjoy higher engagement and more lift.

This article is part of ShaadiShop’s series


{Some FYIs}

Shaadi = Marriage/wedding in Hindi/Urdu, which are two major languages spoken in South Asia

South Asian refers to people from: India, Pakistan, Sri Lanka, Nepal, Afghanistan, Bangladesh, Bhutan, Maldives

South Asian is not to be confused with Southeast Asian which is a completely different region of the world.

South Asian is a more encompassing term as it refers to everyone in that region vs. Indian.

I hope this article has been helpful to you. If it has, please let me know in the comments; and you might like to follow us on FacebookInstagramTwitter, and Pinterest – whatever your preferred media is, as we frequently publish articles to help make  planning an Indian wedding just a little bit easier.

Samta Varia Founder & CEO ShaadiShop: Indian Wedding Venues


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“We’re so glad we joined ShaadiShop to market this hotel to the South Asian community in the Orange County area. Every wedding we close from their leads returns more than 3x our investment. Moreover, they pre-qualify leads and educate consumers creating a much better sales cycle for our catering team. Venues looking to reach this market, join ShaadiShop!”


Ryan Hurd
Catering Sales Manager
Wyndham Anaheim Garden Grove

“We just booked a full Indian wedding through ShaadiShop at the Hilton Waterfront Beach Resort. In addition to the business, we appreciate the exposure ShaadiShop creates about our venue, as the couple didn’t know about our resort until ShaadiShop told them about us. Additionally, we appreciate the pre-qualification work that ShaadiShop does to match couples and venues that are a good fit for each other. We had all the info needed to conduct the initial meeting. What a great service for venues to market to the South Asian community!”

Angie Florence
Catering Sales Manager
Hilton Waterfront Beach Resort

“Cannot say enough good things about the service from Samta and ShaadiShop who helped us research venues for our wedding this year. We wanted a non-hotel venue, and to get married within 6 months. ShaadiShop immediately found us venues, contacted them and educated us about all the things we needed to think about while selecting a venue. They put all the info together in a fabulous, super impressive, spreadsheet that helped us compare venues – seriously amazing and such a great help. Working with them made the whole stressful process MUCH easier and I can’t believe it was all free! ShaadiShop’s website is fantastic and such a great service for South Asians – so glad I found them!”

Anjli Shah, Bride

“Shaadishop helped me not only find venues but also understand how they work, the fees, and tips that I wouldn’t have otherwise known. Definitely a need service in the desi community. And best of all, it was free!!”

Hinna Shaikh, Bride

cover image: The Wedding Salad