Venue Amenities That Can Seal the Deal for Indian Weddings

 

In this article I’m going to share the venue amenities that differentiate venues and can make the difference in closing the business.

Most venues have pretty standard outside catering packages:

  • standard banquet chairs
  • house linens
  • wood, parquet dance floor
  • glassware, flatware, china
  • staging
  • bar setup
  • banquet Captain, bartenders and servers
  • champagne/cider toast
  • one night in a suite or upgraded room for the couple, on the night of the wedding

{Amenities Indian Wedding Consumers Love}

  • 2 night stay for the couple – the night before the wedding and the night of
  • 2 night stay for both sets of parents
  • non-alcoholic beverages included in the per person fees
  • 2 changing rooms on the wedding day
  • waived hospitality room rental fees

{Two Night Stay For The Couple}

Brides and grooms want to just be at the venue the entire wedding day – meaning they want to wake up there (assuming we’re talking about hotel and resort venues; for golf clubs and other venues they stay as close to the venue as possible).

Waking up at the venue is particularly important for Indian weddings that are the full day – morning ceremony + lunch <break> cocktail hour + reception. It takes about 3-3.5 hours for the bride to get ready so she really wants to wake up at the venue, relaxed without worrying about getting to the venue early in the morning.

{Two Night Stay For Both Sets of Parents}

A more behind-the-scenes aspect of Indian weddings is that the parents are very very involved in the entire wedding and planning process. Most of the time the parents pay for it and they are integral throughout the decision making processes.

Moreover Indian and all South Asian cultures are very family oriented. As such venues that offer room nights for the parents are favored as well. There are different ways to do this. And we have seen one venue significantly increase the number of Indian weddings they’ve closed by incorporating this into their package.

{Non- Alcoholic Beverages Included
In the Per Person Fee}

We worked with one venue that offered this amenity; and they were doing at least two Indian weddings per month. We closed 10 for them in their first year on ShaadiShop. After getting sold they rolled back this amenity and while they are still closing Indian weddings at that property – not nearly as many.

{Two Changing Rooms on the Wedding Day}

This is valuable for Indian weddings as there are always lots of people who arrive from abroad or throughout the country.

A few months ago I took a morning flight on a Saturday to attend my friend’s wedding which started late afternoon that same day. However there was potential that I wouldn’t be able to check into my hotel room until after the ceremony start time.

Luckily the room became available with enough time beforehand, but in case it hadn’t, finding a place to get ready would have been a bit challenging.

The changing rooms are also valuable for Indian weddings with the time gap in-between the wedding ceremony and reception. If you didn’t know, guests change from their wedding ceremony clothes to something more formal for the reception. You rarely see men wear suits to the ceremony – usually they’re in Indian clothes. The women wear Indian clothes for both but two different outfits.

Local-long distance guests don’t have time to go back to their homes, change, and return for the reception, nor is that practical. And that is where having those changing rooms is helpful.

{Waived Hospitality Room Rental Fee}

The hospitality room is important at Indian weddings. Part of our culture is being very hospitable to our guests. This is why you may have seen the families host the room block. The main purpose of the hospitality room is to have a place to serve breakfast to all of the guests staying at the hotel/resort.

Venues generate revenue on the beverages. And we have seen that when they waive the room rental fee, it keeps them in the consideration set, when it comes down to comparing/contrasting venues.

{Take Aways}

In this article, we shared the meaningful amenities that Catering Executives can keep-in-mind while negotiating with prospective clients for Indian weddings.

 


This article is part of ShaadiShop’s series

Catering-Managers-Crush-Indian-Wedding-regular-big


{Some FYIs}

Shaadi = Marriage/wedding in Hindi/Urdu, which are two major languages spoken in South Asia


South Asian refers to people from: India, Pakistan, Sri Lanka, Nepal, Afghanistan, Bangladesh, Bhutan, Maldives


South Asian is not to be confused with Southeast Asian which is a completely different region of the world.


South Asian is a more encompassing term as it refers to everyone in that region vs. Indian.


I hope this article has been helpful to you. If it has, please let me know in the comments; and you might like to follow us on FacebookInstagramTwitter, and Pinterest – whatever your preferred media is, as we frequently publish articles to help make  planning an Indian wedding just a little bit easier.

samta-founder-signature
Samta Varia Founder & CEO ShaadiShop: Indian Wedding Venues

Marketing-Venue-Indian-Wedding

Contact us: sales@shaadishop.co


 The #1 Destination For Venues to Market Indian Weddings!
Contact Us for info on advertising with us.


{Testimonials}

“We’re so glad we joined ShaadiShop to market this hotel to the South Asian community in the Orange County area. Every wedding we close from their leads returns more than 3x our investment. Moreover, they pre-qualify leads and educate consumers creating a much better sales cycle for our catering team. Venues looking to reach this market, join ShaadiShop!”

Thanks!

Ryan Hurd
Catering Sales Manager
Wyndham Anaheim Garden Grove


“We just booked a full Indian wedding through ShaadiShop at the Hilton Waterfront Beach Resort. In addition to the business, we appreciate the exposure ShaadiShop creates about our venue, as the couple didn’t know about our resort until ShaadiShop told them about us. Additionally, we appreciate the pre-qualification work that ShaadiShop does to match couples and venues that are a good fit for each other. We had all the info needed to conduct the initial meeting. What a great service for venues to market to the South Asian community!”

Angie Florence
Catering Sales Manager
Hilton Waterfront Beach Resort


“Cannot say enough good things about the service from Samta and ShaadiShop who helped us research venues for our wedding this year. We wanted a non-hotel venue, and to get married within 6 months. ShaadiShop immediately found us venues, contacted them and educated us about all the things we needed to think about while selecting a venue. They put all the info together in a fabulous, super impressive, spreadsheet that helped us compare venues – seriously amazing and such a great help. Working with them made the whole stressful process MUCH easier and I can’t believe it was all free! ShaadiShop’s website is fantastic and such a great service for South Asians – so glad I found them!”

Anjli Shah, Bride


“Shaadishop helped me not only find venues but also understand how they work, the fees, and tips that I wouldn’t have otherwise known. Definitely a need service in the desi community. And best of all, it was free!!”

Hinna Shaikh, Bride


cover image: The Wedding Salad

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