Catering Sales Executives: Why the Hospitality Room is So Important at Indian Weddings

The South Asian culture places a very strong emphasis on family and community. There’s a Hindi saying, “mehman Bhagwan hotein hain” = guests are God.¬†As you have probably experienced with the Indian weddings that you have worked on, these are … Continue reading Catering Sales Executives: Why the Hospitality Room is So Important at Indian Weddings

Two Terms That Venue Catering Sales Managers Should Avoid Using When Selling Indian Weddings

Two terms that we recommend, catering sales managers to avoid when selling Indian weddings are: naan bread chai tea Why? Because they’re incorrect. The correct terms are simply, naan and chai. {Let’s talk about Naan and Chai} Naan IS bread. … Continue reading Two Terms That Venue Catering Sales Managers Should Avoid Using When Selling Indian Weddings

Why Catering Executives Shouldn’t Apply Common Marketplace Business Models to Catering Sales

Do you know how Groupon or Uber started their businesses? Groupon started by approaching merchants and asking them if they’d be willing to sell gift cards at a discount as a way to fill slow periods. It was free for … Continue reading Why Catering Executives Shouldn’t Apply Common Marketplace Business Models to Catering Sales

Indian Wedding Terminology: A Guide For Venue Marketing and Sales Teams

Indian weddings are inherently rich in culture, traditions, religions and customs. As such there are a lot of terms associated with each step, event, and custom. We’ve detailed the terminology here with an emphasis on the aspects that are relevant … Continue reading Indian Wedding Terminology: A Guide For Venue Marketing and Sales Teams

Thinking About Getting Into The Indian Wedding Market? Essentials That Venues Must Accommodate To Host Indian Weddings.

Indian weddings are large, elaborate events that take place over multiple days. Actually the celebrations really start the weekend before the actual wedding with activity and buzz throughout the hosts’ homes. Guests – relatives – from afar start arriving early … Continue reading Thinking About Getting Into The Indian Wedding Market? Essentials That Venues Must Accommodate To Host Indian Weddings.