Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality

I recently read about Arne Sorenson’s talk at the NYU International Hospitality Investment Conference and something he talked about struck a chord – when he talked about creating an entire experience beyond just hotel stays. That idea is completely applicable … Continue reading Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality

8 Outside Catering Package Innovations for Venues: Tips for Marketing & Catering Sales Teams

Over the past few years Indian weddings have gained media attention as the Indian diaspora in the USA grows as well as the big ticket weddings. Indian wedding budgets start at $50k and reach into the millions such as this … Continue reading 8 Outside Catering Package Innovations for Venues: Tips for Marketing & Catering Sales Teams

Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

Most venues’ outside catering package is a transaction document. It’s packed with useful info that couples seek to learn about the venue. Few venues use it as a marketing tool as well. {Competitiveness} Most venues have some sense of who … Continue reading Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings

You already know that social media achieves reach and scale. So, how can Catering Executives leverage it to market Indian weddings on-property?   Post in-the-moment: posting in-the-moment, you can storyboard the entire event.  Indian weddings have so many components: baraat + … Continue reading 4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings

an Indian bride wearing a red lehenga and an Indian groom wearing his sherwani and sehra, looking at each other before their Hindu wedding ceremony.

DOSMs: Have You Invested Time To Deep Dive Into the Customer Experience for Indian Weddings? If No, Here’s Why You Should.

This article is about how venues can close more Indian weddings, differentiate, and improve their sales cycle by understanding the customer’s experience of booking a venue for an Indian wedding. {Family Matters} Indian weddings are family affairs. Mom, dad, siblings, … Continue reading DOSMs: Have You Invested Time To Deep Dive Into the Customer Experience for Indian Weddings? If No, Here’s Why You Should.