I was talking to Catering Manager last week who told me that since their property is about to start a renovation that would be complete in 10 months from now, so next April, they wanted to wait to market their … Continue reading How To Continue Closing Indian Weddings While Your Venue Is Going Through a Renovation.
So the vast majority of couples cater Indian food for the actual wedding and reception but there’s a growing trend towards opting for in-house for their sangeet. The sangeet is the night before the wedding – usually on a Friday … Continue reading New Trend: In-House Catering at Indian Weddings = Higher RevPAS
Indian weddings are kind of on two extremes when it comes to booking windows. The larger weddings with 300+ guests range from 10-12 months and smaller weddings with 150-250 guests range from 2-5 months. More about smaller Indian weddings below. … Continue reading Indian Wedding Booking Windows and Ideas for Promotions
Being in the hospitality industry is being in the people business. And Catering teams are on the ground everyday driving value and business for the venues they work for. We’ve come along way in this industry from when I … Continue reading Miscommunication That Led to Venues Losing Indian Wedding Business: 6 Real Stories
Most venues’ outside catering package is a transaction document. It’s packed with useful info that couples seek to learn about the venue. Few venues use it as a marketing tool as well. {Competitiveness} Most venues have some sense of who … Continue reading Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?
You already know that social media achieves reach and scale. So, how can Catering Executives leverage it to market Indian weddings on-property? Post in-the-moment: posting in-the-moment, you can storyboard the entire event. Indian weddings have so many components: baraat + … Continue reading 4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings
This article is about how venues can close more Indian weddings, differentiate, and improve their sales cycle by understanding the customer’s experience of booking a venue for an Indian wedding. {Family Matters} Indian weddings are family affairs. Mom, dad, siblings, … Continue reading DOSMs: Have You Invested Time To Deep Dive Into the Customer Experience for Indian Weddings? If No, Here’s Why You Should.
Over the past few years Indian weddings have gained media attention as the Indian diaspora in the USA grows as well as the big ticket weddings. Indian wedding budgets start at $50k and reach into the millions such as this … Continue reading 7 Ways Catering Managers Can Book More Indian Weddings