Letter That Brought A Catering Manager To Joyful Tears, After an Indian Wedding

This is a true story. I visited a Catering Sales Manager to talk about joining ShaadiShop, and not long into our conversation he shared a letter from the bride and groom from an Indian wedding that he booked at the venue. … Continue reading Letter That Brought A Catering Manager To Joyful Tears, After an Indian Wedding

Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality

I recently read about Arne Sorenson’s talk at the NYU International Hospitality Investment Conference and something he talked about struck a chord – when he talked about creating an entire experience beyond just hotel stays. That idea is completely applicable … Continue reading Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality

How To Continue Closing Indian Weddings While Your Venue Is Going Through a Renovation.

I was talking to Catering Manager last week who told me that since their property is about to start a renovation that would be complete in 10 months from now, so next April, they wanted to wait to market their … Continue reading How To Continue Closing Indian Weddings While Your Venue Is Going Through a Renovation.

8 Outside Catering Package Innovations for Venues: Tips for Marketing & Catering Sales Teams

Over the past few years Indian weddings have gained media attention as the Indian diaspora in the USA grows as well as the big ticket weddings. Indian wedding budgets start at $50k and reach into the millions such as this … Continue reading 8 Outside Catering Package Innovations for Venues: Tips for Marketing & Catering Sales Teams

Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

Most venues’ outside catering package is a transaction document. It’s packed with useful info that couples seek to learn about the venue. Few venues use it as a marketing tool as well. {Competitiveness} Most venues have some sense of who … Continue reading Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings

You already know that social media achieves reach and scale. So, how can Catering Executives leverage it to market Indian weddings on-property?   Post in-the-moment: posting in-the-moment, you can storyboard the entire event.  Indian weddings have so many components: baraat + … Continue reading 4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings