There’s a New Segment Within the Indian Wedding Market: Growth Opportunity For Venues

Many people lump all Indian weddings together. But the fact is, not all Indian weddings are massive, full week affairs with 500 guests. In 2018 we received a record breaking number of inquiries for smaller Indian weddings 250 and even … Continue reading There’s a New Segment Within the Indian Wedding Market: Growth Opportunity For Venues

Catering Sales Executives: Why the Hospitality Room is So Important at Indian Weddings

The South Asian culture places a very strong emphasis on family and community. There’s a Hindi saying, “mehman Bhagwan hotein hain” = guests are God.¬†As you have probably experienced with the Indian weddings that you have worked on, these are … Continue reading Catering Sales Executives: Why the Hospitality Room is So Important at Indian Weddings

Two Terms That Venue Catering Sales Managers Should Avoid Using When Selling Indian Weddings

Two terms that we recommend, catering sales managers to avoid when selling Indian weddings are: naan bread chai tea Why? Because they’re incorrect. The correct terms are simply, naan and chai. {Let’s talk about Naan and Chai} Naan IS bread. … Continue reading Two Terms That Venue Catering Sales Managers Should Avoid Using When Selling Indian Weddings

Why Catering Executives Shouldn’t Apply Common Marketplace Business Models to Catering Sales

Do you know how Groupon or Uber started their businesses? Groupon started by approaching merchants and asking them if they’d be willing to sell gift cards at a discount as a way to fill slow periods. It was free for … Continue reading Why Catering Executives Shouldn’t Apply Common Marketplace Business Models to Catering Sales

It’s the Catering Sales Exec’s Job To Make Sure Customers Know How Fab Your Venue is.

When I launched version 1 of the ShaadiShop website and started talking to people about what I do, I quickly learned that one of the most important things that I’d have to do was to come up with a few … Continue reading It’s the Catering Sales Exec’s Job To Make Sure Customers Know How Fab Your Venue is.