There’s a New Segment Within the Indian Wedding Market: Growth Opportunity For Venues

Many people lump all Indian weddings together. But the fact is, not all Indian weddings are massive, full week affairs with 500 guests. In 2018 we received a record breaking number of inquiries for smaller Indian weddings 250 and even … Continue reading There’s a New Segment Within the Indian Wedding Market: Growth Opportunity For Venues

Catering Sales Executives: Why the Hospitality Room is So Important at Indian Weddings

The South Asian culture places a very strong emphasis on family and community. There’s a Hindi saying, “mehman Bhagwan hotein hain” = guests are God. As you have probably experienced with the Indian weddings that you have worked on, these are … Continue reading Catering Sales Executives: Why the Hospitality Room is So Important at Indian Weddings

Two Terms That Venue Catering Sales Managers Should Avoid Using When Selling Indian Weddings

Two terms that we recommend, catering sales managers to avoid when selling Indian weddings are: naan bread chai tea Why? Because they’re incorrect. The correct terms are simply, naan and chai. {Let’s talk about Naan and Chai} Naan IS bread. … Continue reading Two Terms That Venue Catering Sales Managers Should Avoid Using When Selling Indian Weddings

Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality

I recently read about Arne Sorenson’s talk at the NYU International Hospitality Investment Conference and something he talked about struck a chord – when he talked about creating an entire experience beyond just hotel stays. That idea is completely applicable … Continue reading Venues and Creating a Whole Experience For Indian Weddings…Beyond The Wedding Day; Applying Arne Sorenson’s Concept For The Future of Hospitality

8 Outside Catering Package Innovations for Venues: Tips for Marketing & Catering Sales Teams

Over the past few years Indian weddings have gained media attention as the Indian diaspora in the USA grows as well as the big ticket weddings. Indian wedding budgets start at $50k and reach into the millions such as this … Continue reading 8 Outside Catering Package Innovations for Venues: Tips for Marketing & Catering Sales Teams

ShaadiShop’s 2018 & 2019 South Asian Social Calendar for Venue Catering Executives

  As you evaluate catering sales for the remainder of 2018 and start looking towards 2019, here’s a handy list of South Asian holidays – dates couples are less likely to select for their wedding day. If you’ve been following … Continue reading ShaadiShop’s 2018 & 2019 South Asian Social Calendar for Venue Catering Executives

Venue Catering Execs: 3 Ways To Utilize Your Experiences With Indian Weddings To Build Your Personal Portfolio

I love sharing travel stories and hearing others’ hilarious, unique, and adventurous tales from around the globe. And I often say to people, “once you’ve been to India, you’ve seen it all”. And the same can be said for the … Continue reading Venue Catering Execs: 3 Ways To Utilize Your Experiences With Indian Weddings To Build Your Personal Portfolio

Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

Most venues’ outside catering package is a transaction document. It’s packed with useful info that couples seek to learn about the venue. Few venues use it as a marketing tool as well. {Competitiveness} Most venues have some sense of who … Continue reading Are You Using Your Outside Catering Package As a Marketing Tool When Selling Indian Weddings?

4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings

You already know that social media achieves reach and scale. So, how can Catering Executives leverage it to market Indian weddings on-property?   Post in-the-moment: posting in-the-moment, you can storyboard the entire event.  Indian weddings have so many components: baraat + … Continue reading 4 Easy Ways for Venue Catering Teams to Use Social Media to Market Indian Weddings

an Indian bride wearing a red lehenga and an Indian groom wearing his sherwani and sehra, looking at each other before their Hindu wedding ceremony.

DOSMs: Have You Invested Time To Deep Dive Into the Customer Experience for Indian Weddings? If No, Here’s Why You Should.

This article is about how venues can close more Indian weddings, differentiate, and improve their sales cycle by understanding the customer’s experience of booking a venue for an Indian wedding. {Family Matters} Indian weddings are family affairs. Mom, dad, siblings, … Continue reading DOSMs: Have You Invested Time To Deep Dive Into the Customer Experience for Indian Weddings? If No, Here’s Why You Should.